To celebrate the launch of F1® Arcade’s third US venue in Philadelphia, I created the visual for a giveaway campaign offering two Paddock Club™ tickets to the United States Grand Prix in Austin.
The design was built around a custom art worked lanyard - combining bold American references like the flag & Austin’s skyline with F1 Arcade’s vibrant, high-energy aesthetic.
The asset was rolled out across digital formats for both organic & paid social, helping drive awareness and excitement around the opening & F1 Arcade’s plans to expand globally.
