THE FAST &
THE FABULOUS
To mark the opening of F1® Arcade’s flagship US venue in Las Vegas, I led
the creative for an OOH campaign
built around the tagline The Fast &
The Fabulous.
The work spanned full bus and taxi
wraps to high-impact digital billboards across the Forum Shops at Caesars Palace—bringing our signature,
high-gloss F1 Arcade energy into
one of the most iconic locations
on the Strip.
For the Las Vegas Grand Prix, I designed an email campaign spotlighting the in-venue excitement leading up to race week—from exclusive activities and themed events to our high-energy Watch Party. The layout balanced bold, Vegas-inspired visuals with clear calls to action, capturing the momentum of the Grand Prix while driving guests to join us for the celebration.
LAS VEGAS
GRAND PRIX WEEK
Email subheader designs